NOC 2021 · 11202 · TEER 1

NOC 11202: Professional occupations in advertising, marketing and public relations

NOC 11202 is a TEER 1 occupation. It counts as skilled work for Express Entry under FSW and CEC. It is not on any 2026 category list, so candidates compete in general and program rounds.

Verified against official sources on 2026-10-01

TEER level

FSW · CEC

Express Entry programs that accept it

2026 Express Entry categories

Official job titles under this code

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Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

IRCC goes by what you actually did, not by your job title: your work must match the description above and most of the main duties below. Compare them with your reference letter line by line.

Job titles filed under this code

Official example titles

advertising consultant
communications officer (except emergency services)
communications specialist
digital marketing consultant
event marketing specialist
fundraising consultant
information officer
literary agent
marketing consultant
marketing coordinator
media coordinator
media relations officer
museum educator
performers agent
press secretary
public affairs officer
public relations consultant
public relations officer
publicist
publicity agent

Also included: development officer - fundraising; fundraiser; information consultant; information service coordinator

Search all 95 official titles for this code →

Not this code

Close occupations that have their own code

Authors and writers → 51111 Authors and writers (except technical)
Business development officers and market researchers and analysts → 41402
Conference and event planners → 12103
Public relations manager → 10022 Advertising, marketing and public relations managers

Main duties

This group performs some or all of the following duties:

Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
Advise clients on marketing, advertising or sales promotion opportunities and strategies
Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
Manage post campaign analysis to measure and report on marketing and advertising metrics
Develop and maintain social media accounts, including managing customer reviews and testimonials
Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
Arrange interviews, news conferences and other media events
Act as spokesperson for an organization and answer written and oral inquiries
Coordinate special publicity events and promotions for internal and external audiences
Assist in the preparation of brochures, reports, newsletters and other material
Represent and act as an agent for talented individuals or individuals with specific occupational expertise
Prepare or oversee preparation of sports, literary, performance or other contracts.

Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.

What this code means for Express Entry

FSWAccepted

TEER 0–3 work counts toward the Federal Skilled Worker Program.

CECAccepted

One year of this work in Canada can qualify for the Canadian Experience Class.

FSTNot accepted

Not in a Federal Skilled Trades group.

This code is not on any 2026 category list. Candidates compete in general rounds and in program rounds such as Canadian Experience Class rounds. See recent rounds →

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The code is carried into every tool on this site, so you only enter it once.

Employment requirements

A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

Good to know

Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.

Codes in the same group

NOC	Occupation	TEER
11200	Human resources professionals	1
11201	Professional occupations in business management consulting	1

Official sources

noc.esdc.gc.caNOC 2021 Version 1.0: 11202 Professional occupations in advertising, marketing and public relations
statcan.gc.caStatistics Canada: National Occupational Classification (NOC) 2021 Version 1.0
canada.caIRCC: Find your National Occupational Classification (NOC)
canada.caIRCC: Express Entry, who can apply