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NOC 10022: Advertising, marketing and public relations managers
NOC 10022 is a TEER 0 occupation. It counts as skilled work for Express Entry under FSW and CEC. It is not on any 2026 category list, so candidates compete in general and program rounds.
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Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
Job titles filed under this code
Official example titles
- Internet communications manager
- Web communications manager
- Web marketing manager
- advertising director
- advertising manager
- electronic business (e-business) manager
- fundraising campaign manager
- marketing manager
- media relations director
- promotions manager
- public relations director
- sales and marketing manager
Not this code
Close occupations that have their own code
- Business development officers and market researchers and analysts → 41402
- Conference and event planners → 12103
- Corporate sales managers → 60010
- Professional occupations in advertising, marketing and public relations → 11202
- Retail and wholesale trade managers → 60020
- Retail sales supervisors → 62010
- Sales and account representatives - wholesale trade (non-technical) → 64101
- Senior managers - trade, broadcasting and other services → 00014
- Technical sales specialists - wholesale trade → 62100
Main duties
This group performs some or all of the following duties:
Advertising managers
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Marketing managers
- Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Public relations managers
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
E-business marketing managers
- Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.
What this code means for Express Entry
TEER 0–3 work counts toward the Federal Skilled Worker Program.
One year of this work in Canada can qualify for the Canadian Experience Class.
Not in a Federal Skilled Trades group.
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Employment requirements
Advertising and public relations managers
- A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
Marketing managers
- A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
E-business managers
- A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
Good to know
- Progression to senior management positions is possible with experience.