NOC 64100: Retail salespersons and visual merchandisers

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Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

Main duties

This group performs some or all of the following duties:

Retail salespersons

• Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
• Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
• Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
• Prepare merchandise for purchase, rental or lease
• Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
• Assist in display of merchandise
• Maintain sales records for inventory control
• Operate computerized inventory record keeping and re-ordering systems
• May conduct sales transactions through Internet-based electronic commerce.

Visual merchandisers

• Design and implement window and interior displays
• Assemble visual retail displays to promote products, promotional events and seasonal change overs;
• Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target markets
• Set up lighting systems to create a visual atmosphere.

Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.

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Employment requirements

• Completion of secondary school may be required.
• A university degree or college diploma may be required by some employers.
• Specific subject matter courses or training may be required.
• Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
• Previous visual merchandising experience may be required.

Good to know

• Technical or sales training programs may be provided by employers.
• Progression to retail supervisory positions is possible with additional training or experience.

Codes in the same group

Official sources

• noc.esdc.gc.caNOC 2021 Version 1.0: 64100 Retail salespersons and visual merchandisers
• statcan.gc.caStatistics Canada: National Occupational Classification (NOC) 2021 Version 1.0
• canada.caIRCC: Find your National Occupational Classification (NOC)
• canada.caIRCC: Express Entry, who can apply